78 days of Texas track time, and counting …
Jan 24th
All eyes may be on the Circuit of the Americas and its warily anticipated first date with Bernie and Formula One this November, but the bi-wheel inclined must bide our time until MotoGP joins the party in 2013. Fortunately Texans have plenty of opportunities to live out our race fantasies on tracks around Texas.
There are five active tracks that lease public track time through a variety of organizations, with a sixth possible if Elite Trackdays schedules dates for Harris Hill this year. Everyone from nervous newbies to battle-hardened experts are welcome, with multiple classes offered at most events. The race-minded can get licensed and compete with the CMRA in a single weekend.
Given the Texas climate and a persistent La Niña pattern, it’s never too early in the race season to find warm and dry days for turning wheels in anger. This weekend marks the first chance for track time in 2012, with races and track days piling on in February. Get out the wrenches and safety wire, and start lining up any one of the 78 events I’ve compiled below!
Don Draper, Business Guru
Sep 10th
Plenty has been said about Mad Men as a well-written simulacrum of advertising in the 1960′s. The show, using Madison Avenue as a backdrop, has something to say about many topics: social mores in the post-war period, cultural shifts among women and minorities, suburbanization, and youth culture, to name a few. And it’s damn entertaining.
But for me, the writing is never more resonant than when it speaks truth to business. Mad Men takes place in an advertising agency, but the commentary often applies directly to marketing departments, or to agency work in general. The central character, Don Draper, is a creative director with an innate skill to manipulate human emotions, but too many insecurities and near-psychoses to feel his own. These two elements come together in coldly accurate assessments that are as relevant to my job today as in the fictional world of Sterling Cooper.
On difficult clients:
“You’re a non-believer. Why should we waste time on Kabuki?”
[CLIENT] “I don’t know what that means.”
“It means that you’ve already tried your plan and you’re number four. You’ve enlisted my expertise and you’ve rejected it to go on the way you’ve been going. I’m not interested in that. You can understand.”
[CLIENT] “I don’t think your three months or however many thousands of dollars entitles you to refocus the core of our business.”
“Listen, I’m not here to tell you about Jesus. You already know about Jesus; he either lives in your heart or he doesn’t.”
(Season 1, Episode 13)
On differentiation:
“Clients don’t understand; their success is related to standing out, not fitting in … Paint them a picture; one wants to be the needle in the haystack, not a haystack.”
(Season 2, Episode 1)
On young hires:
“You’re talking as if they’re some fresh version of us. They’re not. Young people don’t know anything; especially that they’re young.”
(Season 2, Episode 1)
On public relations:
“PR people understand this, but they can never execute: If you don’t like the conversation, change it.”
(Season 3, Episode 2)
On design (or marketing in general):
“You’re not an artist Peggy, you solve problems.”
(Season 3, Episode 2)
On ambition:
“Some snakes go months without eating. And then, when they finally do, they suffocate from eating too much. Let’s take this one opportunity at a time.”
(Season 3, Episode 6)
On motivating employees:
“You’re good. Get better. Stop asking for things. Close the door.”
(Season 3, Episode 7)
I have yet to catch up to Season 4, but there appears to be an episode directed at Marketing Research, as described by CMB. I can hardly wait to see it.


Quick Reviews: Craig Ferguson’s American on Purpose
Feb 18th
Posted by wae in Books
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For once it’s nice to read about a celebrity who experiences success and notoriety after their bout with drugs and alcoholism. I love Ferguson’s humor, and am only slightly disappointed that more of it doesn’t come through on the page. His personality comes across best when the story is rooted in Scotland, physically or metaphorically.
As youthful debauchery transitions into growing celebrity, it is perhaps inevitable that the book loses some of its anarchic self-awareness and slips into something of a procedural for unlikely success. But I found it impossible to stop reading this breezy and engaging story, spun with an outsider’s perspective that avoids many of the usual tropes of an American rags-to-riches tale.
Genuinely moving and insightful, the book serves as reminder to follow your interests, even (or especially) when they lead to unfamiliar territory.