[among those buying "Going Rogue" (Q11=1)]
Q12a. What was your primary reason for buying this book? (please select one response)

  • 27% Looking for the tough cliches the MSM doesn’t want you to read
  • 13% Cutting out photos to spruce up tattered Anita Bryant calendar
  • 10% Researching next Russian history term paper
  • 8% Nervously searching for veiled personal threats
  • 6% Hoping to find definitive spelling of “youbetcha” to settle Scrabble argument
  • 6% Able to exchange unread copy of “Faith of My Fathers” for Palin credit
  • 5% Saving $99,971 in speaker fees for my trade group
  • 5% Learning tips on how to score with professional snowmobile racers
  • 5% Delighted to find folksy frontier wisdom printed on something besides beaver pelts
  • 4% Mistaken for Tina Fey’s SNL tell-all
  • 4% Throwing the bums in DC out, one revenge book at a time
  • 3% Protecting our Constitutional rights to buy shit we don’t need
  • 2% (Various chants / slogans ending in exclamation points)
  • 2% Don’t Know

[among those not buying "Going Rogue" (Q11=2)]
Q12b. What was the primary reason you decided not to buy this book? (please select one reponse)

  • 30% Not fully vetted by Oprah’s book club
  • 14% Fully expect MoveOn.org to email line-by-line quotes from now until 2012
  • 11% Following Sarah’s lead to be well read by avoiding reading
  • 9% Waiting for the movie … not the porno, but the other “Going Rogue” movie
  • 7% No index, no ego browsing, no dice
  • 5% There can be only one “Maverick,” and Tom Cruise had me at Top Gun
  • 5% Holding out for a REALLY batshit crazy governor’s memoir from Blago
  • 4% Reading a political autobiography feels dangerously like becoming informed
  • 4% Already sold out at my compound
  • 3% Currently outsourcing all my reading to India
  • 3% Jealous that another pretty conservative is more popular than Noam Chomsky
  • 2% Book sales are for closers!
  • 2% (Various expressions of solidarity with wolves)
  • 1% Don’t Know